The Nudge is a planner app packaged as an SMS subscription service

texting, sms, subway
How do you fix digital information overload and the resulting life-attention deficit that’s apparently afflicting smartphone owners everywhere — and even leading some very large tech giantsto unbox ‘digital wellness‘ tools lately?
San Francisco based startup The Nudge reckons the answer to getting millennials to spend less time sucked into screens, and more time out and about actually doing things, is — you guessed it — another technology service! Albeit one that delivers inspirational plan ideas for stuff to do in your free time, delivered via the traditional text message conduit of SMS.
The sibling duo behind the startup, John and Sarah Peterson, have bagged $540k in pre-seed funding for their text planner idea, after running a year long public beta of the service in San Francisco. The investment is led by seed stage VC firm NextView Ventures, with Sequoia’s scout fund also participating.
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