Snapchat code reveals team-up with Amazon for ‘Camera Search’

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Snapchat code reveals team-up with Amazon for ‘Camera Search’
Snapchat is building a visual product search feature, codenamed “Eagle,” that delivers users to Amazon’s listings. Buried inside the code of Snapchat’s Android app is an unreleased “Visual Search” feature where you “Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon,  Shazam, and other partners.” Once an object or barcode has been scanned you can “See all results at Amazon.”
Visual product search could make Snapchat’s camera a more general purpose tool for seeing and navigating the world, rather than just a social media maker. It could differentiate Snapchat from Instagram, whose clone of Snapchat Stories now has more than twice the users and a six times faster growth rate than the original. And if Snapchat has worked out an affiliate referrals deal with Amazon, it could open a new revenue stream. That’s something Snap  Inc. direly needs after posting a $385 million loss last quarter and missing revenue estimates by $14 million.

Snapchat first dabbled in understanding the world around you with its Shazam integration back in 2016 that lets you tap and hold to identify a song playing nearby, check it out on Shazam, send it to a friend or follow the artist on Snapchat. Project Eagle builds on this audio search feature to offer visual search through a similar interface and set of partnerships. The ability to identify purchaseable objects or scan barcodes could turn Snapchat, which some view as a teen toy, into more of a utility.

TechCrunch was tipped off to the hidden Snapchat code by app researcher Ishan Agarwal. His tips have previously led to TechCrunch scoops about Instagram’s video calling, soundtracks, Focus portrait mode and QR Nametags features that were all later officially launched. Amazon didn’t respond to a press inquiry before publishing time, and it’s unclear if its actively involved in the development of Snapchat visual search or just a destination for its results. Snap already sells its Spetacles v2 camera glasses on Amazon — the only place beyond its own site. Snap Inc. gave TechCrunch a “no comment,” about visual search but the company’s code tells the story.

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